Through a series of lectures, discussions, and practical work, this course helps students understand the world and work of a copywriter. The course will also provide insight into specific real-world scenarios by different types of copywriters. The focus will be placed on modern copywriting practices that define brand messaging as a whole and copywriting as a business, particularly in the digital world of today.
- Teacher: Jasmin Alić
- Teacher: Merima Ibranović Salihović
- Teacher: Altaira Veledar