Course info

FEH 015 PSYCHOLOGY OF COMMUNICATION AND MEDIA is an undergraduate course intended for second-year students in Semester IV, carrying 5 ECTS credits. This mandatory course spans a total of 45 hours, comprising 30 hours of lectures and 15 hours of presentations. It focuses into the interplay between psychology and communication, exploring how messages, whether delivered in person or through media channels, evoke emotional responses and shape perceptions.

Over the span of fifteen weeks, students will be exploring key concepts, analyzing case studies, and engaging in hands-on activities to develop practical skills in media literacy, advocacy, storytelling, and strategic communication.

Each week, the course tackles a different aspect of media and communications, ranging from understanding news consumption habits and navigating divided public discourse to exploring the dynamics of individual influence and combating misinformation. Through a combination of lectures, discussions, exercises, and homework assignments, students will gain valuable insights into the evolving role of media in society and the strategies employed to shape public narratives.

Throughout the course, students will be challenged to think critically, analyze real-world scenarios, and develop innovative solutions to complex communication challenges. By the end of the semester, students will emerge equipped with the knowledge, skills, and practical experience needed to navigate the dynamic world of media and communications with confidence and proficiency.